🌟 Chandrika Tales’ Vision

Chandrika Tales was created with the vision of making jewellery more accessible and relevant to a younger generation, while staying rooted in the cultural heritage of Awadh. The brand focuses on silver jewellery as a medium that allows creative freedom, expressive design, and affordability—so customers can choose what they truly connect with, without price becoming a limitation.

Inspired by the legacy of Lala Jugal Kishore Jewellers, Chandrika Tales aims to offer jewellery that can be worn across everyday life, travel, and festive occasions, blending tradition with modern sensibilities.

🚀 Chandrika Tales’ Journey

Chandrika Tales was conceptualized by Tanya Rastogi, Director of the label, in collaboration with the younger generation of the Lala Jugal Kishore Jewellers family. The idea emerged from a desire to introduce something fresh within the legacy brand, while drawing inspiration from the Jewels of Awadh.

Choosing silver allowed the brand to explore ambitious designs without the cost constraints associated with gold. The journey of Chandrika Tales unfolds in two phases—beginning with minimal, wearable designs featuring subtle Awadhi influences, followed by more elaborate statement pieces with stronger references to Awadh’s architecture and its distinctive blue and pink meenakari.

Launched as a dedicated label within all Lala Jugal Kishore Jewellers showrooms, Chandrika Tales is now expanding its presence through pop-ups and future independent retail spaces, marking a new chapter in the house’s evolving legacy.

💎 Online Shopping Experience

We strive to make your shopping journey as memorable as our creations. With seamless online browsing, secure ordering, and timely delivery, Chandrika Tales ensures a smooth experience from start to finish. Every product comes with a promise of purity, making your purchase not just a jewel, but a story to treasure.