About Us

Chandrika Tales is a brand where timeless heritage meets modern elegance.
Presented by Lala Jugal Kishore Group — a trusted and iconic jewellery house established in 1857, our journey carries forward a legacy built on craftsmanship, purity, and unwavering trust.

For generations, Lala Jugal Kishore has been known not just for jewellery, but for artistry, authenticity, and a commitment to excellence.

Inspired by this legacy, Chandrika Tales was created as a digital platform dedicated to pure and beautifully handcrafted 925 silver jewellery.

Every piece from Chandrika Tales is designed to reflect:

✨ Real 925 Sterling Silver
✨ Handcrafted craftsmanship
✨ Skin-friendly, hypoallergenic quality
✨ Minimal, ethnic & timeless designs

We believe that jewellery is more than an accessory — it is a story, a “Tale” that becomes a part of your journey.
With this philosophy, Chandrika Tales brings you designs that are meaningful, elegant, and crafted to last.

Our mission is to make premium 925 silver jewellery accessible to everyone, backed by the same trust and purity that Lala Jugal Kishore Group has maintained for over 160 years.

 

Lala Jugal Kishore Group has secured pronounced recognition and has become an intrinsic part of the Awadhi culture since its inception in 1857, Committed to delivering incomparable value through exemplary jewellery that masters all facets of luxury and innovation.

The legacy of Lala Jugal Kishore dates back more than 160 years. Our founder, widely eminent as “Lala” amongst the Nawabs of that time was their most favourable jeweller. The business has thrived under every family generation since then, and today with over 7 jewellery stores, including one flagship store at Mahanagar. With increased focus and dedication, 

CUSTOMER CENTRICITY:

Customer value and satisfaction form the foundation for the group’s credibility and goodwill”. The LJK Group is inspired by its clients’ support and faith, following a dominant moral code for an environmentally conscious approach, and delivering every commitment.

INTEGRITY & TRANSPARENCY:

Integrity & Transparency, we believe, are essential components of long-term prosperity, success, and trust. It is tough to quantify, but its existence can be felt as our most precious asset. Honesty, fairness, and respect toward clients and employees is our key value.

PASSION At WORK:

Passion at work is not just a mere statement for us, it is our working culture. Every day, we endeavour to live it. It motivates us to offer you the best products and services. With passion in mind, we are always striving to improve in order to reach perfection.

INNOVATION AND TRADITION:

We strike a balance between thinking ahead and honouring our brand's traditions and heritage. Our capacity to innovate enables us to satisfy the modern expectations of our clients and maintain their trust while staying completely updated with the current trends.